Quick Tips for Creating an Effective Web Promotional Page Ad
Decide what you’re promoting
Before you even start the outline of your Promotional Page Ad (which you should do every time), you have to decide what the subject is. What are you offering to the reader? Whether it’s a limited time discount, a service, a product, webinar, free eBook, or a rewards program, whatever you’re promoting is going to determine how you craft the entire Promotional Page Ad.
1. Keep your content brief.
Taking into account the design and the size of your page, the area where you could write, add photos, video and downloads is limited. Don’t overwhelm your reader by squeezing in a lot of information. Write your content in a concise way. Leave only the essentials.
2. Divide your Page into digestible sections.
The appearance of your text can affect your reader’s interest. At first glance, long paragraphs look like giant walls of text that could turn off your reader. White space, that is the area around a certain design, photo, video or download element, helps alleviate this strain. For informational business page, divide your content into sections with headings to make it pleasing to the eye.
3. Use bullet points and infographics.
In line with presenting your content succinctly, try to summarize data by using bullet points and charts. This would make the information easier to understand.
4. Create a Catchy Headline.
The headline will always be the first line of text that your recipients will read. Try to make it catchy in order to hook them to read further.
5. Add a Call-to-Action.
One of the most important parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Order Now” are common examples but feel free to be creative.
6. Don’t forget to add directions.
This holds true for both online and offline businesses. Add directions to your physical business or put telephone number. This makes your Promotional Page Ad useful to the reader as a future reference.
7. Include your contact information.
This is pretty obvious but can be easily forgotten. Always put your contact information on your Promotional Page Ad, the bottom part is usually the ideal place for easy access.
8. Always proofread your content.
It’s off-putting when there are mistakes in your content. Small things like spelling or grammar mistakes could steal the attention of your reader from the information itself. So always proofread your content before uploading or submitting your Promotional Page Ad.
9. Communicate using your target market’s language.
As with all marketing strategies, your Promotional Page Ad should fit well with your target market. This is highly dependent on your buyer persona. However, it’s always a good practice to use language that is easily understandable by your target market.
10. Use compelling testimonials.
If you are planning to use testimonials to promote your products and services, choose those that are well written. Reviews that focus on a specific product or business details are great starting points.
11. Use colors that support your message.
Color psychology is not a new thing in marketing. The use of color can evoke a certain emotion from the reader. Use it to enhance your message. Take advantage of full color Promotional Page Ad – all computers offer this.
12. Limit your Font choices to two or three.
Using multiple fonts often makes your design visually cluttered. Two to three typefaces are ideal when creating a Promotional Page Ad. Additionally, choose fonts that are easy to read.
13. Add a Video to your Promotional Page Ad
Videos can make you some serious money. Adding a video to your Promotional Page Ad that communicates what you offer in a clear manner can assist you in converting prospects into paying customers. Your videos don’t have to be perfect. It’s the content that matters!
Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. After all, people mostly need that final encouragement before they purchase something.
14. Use high-resolution Photos.
Blurry and jagged photos can turn off any reader. Worse, readers may equate low-resolution images to unprofessional services and lack of attention to detail. Always use crisp and clear photos for your Promotional Page Ad.
15. Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
16. Incorporate your Company Logo
Incorporate your Company Logoand the MAK7Club Endorsement Logo in your Promotional Page Ad. This is very important but often overlooked. Add your company logo to your Promotional Page Ad for added brand recognition.
The MAK7Club Endorsement Logo is one customers can easily remember. It ensures fairness, good business ethics and philosophy that differentiate you and your company from competitors.
- See something you like? Steal it! All the world’s greatest artists are thieves – they “borrow” from others, building on existing works to create their own. Don’t be afraid to break bad. If you see great ideas that you think will work for your business, nab them! Tweak them a bit and try them on for size. Remember, imitation is flattery, so flatter the hell out of the best ideas.
Hopefully we’ve given you the information you need to make a successful Promotional Page Ad. These marketing tips should help you attract a wide range of consumers, but retaining those as loyal customers? That’s up to you!